Business Identity

1. Description: A logo for a public relations agency
2. Process (Programs, Tools, Skills, FOCUS principles): For the logo I used I wanted it to be simple and easy to recognize so I went with the letters that are back to back with the line and small text. Then for the Business card I added the Lines to make it more interesting. Then for the letter head I broke up the design and used it throughout the design.
3. Message: A professional feel for a professional company
4. Audience: People looking for an agency that is professional and creative
5. Top Thing Learned: Logos don’t have to be detailed to get a message across and they don’t need to have a lot 
6. Title Font Name & Category: Minion Pro bold cons italic
7. Copy Font Name & Category:Minion Pro medium Italic
8. Thumbnails of any original, unedited image used in the project:
9. Source of each image (website name and hyper link)






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