Reverse Engineering Post- Apple

The reverse engineer post is meant to help us see designs and be able to point out the aspects of them such as color, proximity, alignment, contrast, repetition.

IMG_1072

Link: http://www.spelplus.com/post_iphone-6-ad_297290/

Analysis

Color: The colors used in this ad are very simple. The limited use of color ads to the impact of the aspects that do use color. The purple flower on the phone makes the phone an obvious centerpiece of the image. The use of color also makes the use of whitespace more impactful. It helps to make the phone and the text stand out as much as possible. The contrast between the mostly black phone and text draws the eye to that.

color-ad-analysis

Proximity: The use of white space in this ad is vital. Centering the text and the phone makes them the clear focus and you know that that is the clear focus. The text is also very close to the phone and it is very clear that they are in reference to one anther.  

proximity

Alignment: The phone and the text are both center aligned with white space on either side. This helps the eye stay drawn to the images and helps it naturally shift from the text describing it to the image of the phone without any other distractions. This also helps the eye to be able to not be distracted with things outside the image with the use of white space.

alignment.jpg

Contrast: The contrast between the simplicity of the text and the detail of the image on the phone helps the viewer to not be distracted by what they are saying about the product and rather focus on the product itself. It also helps the viewer to be able to see that the focus is the product and that it speaks for itself.

contrast

Repetition: I think the repetition of whitespace gives this ad the biggest impact. With limited text and only one image the white space seems to scream the loudest to me. It shows the simplicity and luxury of the product being advertised.

repetition

Conclusion

This ad, though appearing simple, contains many advanced aspects of design. With the use of whitespace and simple text and images the viewer knows exactly what they are looking at and the point of the ad gets across very quickly.

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