Why I Choose Ulta

I feel like Ulta vs. Sephora is a long had debate but I am here to throw my opinion in the ring as well. Ulta is better than Sephora.

I wrote a post like this a while ago and you can read it here. I am a much bigger fan of Ulta than Sephora and I really always have been. In college, I worked in a mall so I spent a good amount of time in Sephora before and after shifts. However, I would find myself driving across the street to Ulta to get things I needed more and more often.

I feel like there are probably a lot of people saying negative things about Sephora right now and I don’t feel like I really need to add my two cents to that.

However, I feel like I can’t say enough good things about Ulta.

Product Selection

I am always really impressed with the selection not only of makeup that Ulta has but also body care, hair care, and nail products. For every type of product they carry such a wide range of price ranges as well.

I fell like I can get the full beauty experience at Ulta and it is an easy place to feel like I can go run and pick something up.


With both Ulta and Sephora you can find people who have had bad experiences with their associates. Personally, I have never had a bad experience with an Ulta associate. I could write lots of stories about Sephora associates but in the light of sharing positivity I want to share a great experience I had with an Ulta associate.

My Experience

Last January I had returned from Hawaii and I was about to start a new job at a bank. However, with it being January the foundation I had before the trip didn’t match me anymore. So, I went to Ulta and told the associate I needed a new foundation. I explained my skin concerns and the kind of coverage I was looking for as well as price point.

She had me sitĀ  and she came back with a few options in several different price ranges. She used her little scanner to get a few different shades to match my undertones and applied them to my cheek and neck. My face was a little red in some spotsĀ  from a sunburn and she just told me no worries and we could work with that. After she narrowed it down to a couple colors she took me over by the window to see if I liked the way it looked in the sun. Then she took me away from the window to see if it looked good in artificial lighting. When we decided on one she grabbed me samples of the other colors so I could try them at home if this one didn’t work

I was literally so happy with how she helped me and I left a glowing review for her with her manager and on Google.

Price Range

I have mentioned this a couple times but I feel like it needs its own section. Ulta carries things from so many different price ranges. If I walk in looking for a particular kind of product, I can find one that matches my budget.

For example, as a blonde I have to use purple shampoo. I can go into Ulta and find things from about $10 per bottle all the way up to $30-$40. I can find something for almost any skin concern. And I can find it in a wide range of prices.

Rewards Program/ Point System

I know that a true mark of being a makeup lover is having VIB status at Sephora. However, I have saved so much more using Ultas reward system. At Ulta you can earn more points per money spent and they are also easier to use. I feel like almost every time I go in I have points I can use.


I feel like overall Ulta gives you the full beauty experience. The associates are always well trained, in my opinion. They have so many different kinds of products and at lots of price ranges. For lack of a better term, its a one stop shop for beauty.


Let me know if you guys have a preference between Ulta and Sephora and what your experience with associates has been!




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